Totemic Brands

Licensing Program

Historical program reference. The terms below are preserved from the existing site and are not a new offer. Contact Totemic about current arrangements.

Objective

To enable new efficiencies for both Totemic and its partners (wholesalers, distributors, retailers)by bringing new value to the relationship that we are building together.

Program Highlights

  • Includes partners for all kinds of goods and services.
  • The program inculcates a system of performance and reward
  • Two distinct levels -premium partners and preferred partners that provide a picture of clear benefits and visibility

Requirements

RequirementPreferred PartnerPremium Partner
Committed to Totemic Quality Policy
Yes
Yes
Anti-Corruption agreement
Yes
Yes
Contract compliance
Yes
Yes
Credit Rating Compliance
Yes
Yes
NDA compliance
Yes
Yes
Geographical Reach (minimum presence in 2 countries)
No
Yes
Yearly Customer Engagement
  • 50% increase in total customers acquired YoY (Year on Year)
No
Yes
Yearly revenue generated on Totemic licensed products >1M in US, 0.5M outside US
No
Yes
Minimum Order (USD) per year
$10,000
$40,000

The premium partner list make no more than 30% of the Totemic partner list across the world. To become a premium partner, each partner shall go through the process of due-diligence before awarding a particular level.

Benefits

BenefitsBenefit detailPreferred PartnerPremium Partner
Recognition
Press releases, media campaigns
Yes
Yes
Recognition
Supplier showcase on Totemic Website
Yes
Yes
Recognition
Exclusive Premium partner logo (can be placed on the website/marketing campaigns with prior approval from Totemic)
No
Yes
Events
Representation in International Shows/Expo
Yes
Yes
Exclusive Work
Eligible for exclusive sale of certain types of goods in a region/territory * subjected to minimum order quantity
No
Yes
Resources
Direction on Totemic product road map
No
Yes
Resources
Brand tools and Marketing tools
Yes
Yes
Resources
Customer support
Yes
Yes
Strategic
Involvement in Pipeline product development
No
Yes
Strategic
List partner brand on LB product tags
No
Yes

What should partners focus on?

CriteriaWhat Totemic Looks for
Competency
  • Internal systems to ensure competence/effectiveness
  • Appropriate number of staff in each skill area
  • Supervision ratio of managers to employees
Capacity
  • Flexibility in volume changes
  • Totemic product percent of annual turnover your contracts comprise
  • Subcontracting
Consistency
  • Adequate facilities and updated technology
  • Minimal rework
Control/ Process
  • Adaptability of Totemic systems when necessary
Management
  • Monitors actual performance against the process
  • Quantitatively measure outcomes that are mutually agreed on
  • Focus on improvements
Commitment to Quality
  • Management inspections, quality control standards, evaluation mechanisms
  • Operating and maintenance instructions, quality plans, certificates of conformity
  • Service record with other buyers
Finances
  • A company’s financial records and ratios
  • Financial evidence
  • Willingness to provide a financial guarantee
  • Quarterly Sales Report
  • Annual Sales Report
Anti-Corruption and compliance
  • Compliance with government regulations
  • Regular safety inspections
  • Safety awards
  • Anti corruption agreement
Culture and Relationship
  • Open working relationship built on trust
  • Understands the benefits of "Working together"
  • Appreciation to cultural barriers
Communication
  • Technology to support timely information flow
  • Frequency of updates on outcomes and output measures
  • Timely response to issues/discussions/request for information

Rating guidelines

As an initial step, you shall enter as a preferred partner but based on agreed timelines we together shall evaluate your response on the following and determine a course of action to move up the levels:

Each of the below criteria are given points based on verifiable facts. The information provided by partners shall be legally appropriate, verifiable and tamper proofed information.

CriteriaPoints
Customer Satisfaction by Third party
5, Else 2
Achieved a CSAT rating of 80% and above
5, Else 0
Achieved a CSAT rating of 90% and above
+ 10
Revenue generated in financial year >1M USD in US or 0.5M USD outside US
5, Else 2
Provided verifiable client database
10 (Mandatory)
No non-compliance based on contract
10 (Mandatory)
YoY increase in client reach > 50%
5, Else 0
Added a new product line
5, Else 0
Added a new geography, region for sales expansion
5, Else 2
Represented Totemic in Expo, Show along with visible brand logos
10, Else 5

The rating shall be done every 6 months and based on the year end points the partner shall be awarded with the level that is appropriate. The year end points calculates shall be the basis for awarding the partner level, whereas the 6 month rating shall provide a road map to achieving the desired level and maintaining it.

To be a preferred partner: Points to be achieved is a minimum of 31

To be a premium partner: Points to be achieved is a minimum of 60

Once a partner has reach a premium partner level, continuing to sustain that position shall entail the following benefits:

  • A flat 10% discount on all purchases that are above $20,000 in total order value (not cumulative)
  • A paid hotel and flight trip to LIE or any other show within the destination country. For example if a partner is in China, Totemic shall pay all expenses once the partner has arrived into USA for the LIE show at Las Vegas.
  • Regular promotional offers that are released by Totemic

Enquire about current licensing opportunities