Our specialization at Totemic is in IP licensing for consumer products, but more broadly, we practice brand management and licensing program administration designed to produce maximum brand appeal and ROI. We attribute the early-stage success of our innovative creative endeavors largely to the careful selection of our brand partners. Of course we realize our clients must choose us, so with that in mind, we invite you to peruse the contents of this presentation with an eye toward “talking story” with us.
We endeavor to deliver maximum visual impact, emotional appeal and consumer acceptance – all while practicing a skilled adherence to predetermined schedules and budgets.
After all, a compelling story is the kernel from which a brand is developed, and more than anything else, quality brand history begets brand equity. The practice of identifying these facets and nurturing them from a nascent state to develop and harness long-lasting brand equity may rightfully be referred to as a form of alchemy.
As a boutique agency formed by art property licensors striving for a level of excellence uncommon in our industry, we wield a clear and precise understanding of client needs. When appropriate, we partner with other firms to co-conceptualize and facilitate naming, brand identity design, environmental branding, product, packaging, and campaign design – all facets of a cohesive brand strategy.
Understanding an artist’s position, employing our marketing expertise, strategic planning and intuitive design capabilities, we strive to provide our clients with the most viable brand development programs in the marketplace.
Juaquim Burch, President
As a youth, even before graduating from The School of Cinematic Arts at The University of Southern California (USC), Juaquim was an independent filmmaker, writing, directing, and producing his own films, mostly shorts.
In 1999, he began working with his mother, artist and designer, Laurel Burch. He worked alongside her and served in various capacities until becoming president and managing her eponymous brand worldwide.
In 2005, Juaquim partnered with longtime friend and fellow entrepreneur, Devin Grant to form the Rogue River Trading Company. Initially, Rogue River reintroduced the Laurel Burch jewelry line, sending Juaquim to Taiwan and China to reconnect with the artisans Laurel collaborated with when sourcing her original designs in the 70s and 80s. Then in 2007, Rogue River launched a brick and mortar retail division in China and opened a Laurel Burch concept store in Guangzhou, China.
In 2012, recognizing the emergence of opportunities to collaborate with and represent other artists, Juaquim and Devin formed Totemic, a boutique licensing agency, which debuted at Licensing Expo Las Vegas in June the following year.
In 2020, Juaquim set out to expand Totemic into a group structure with verticals for IP management and consulting, marketplaces and SaaS.
Juaquim holds a BA in Film Production from the University of Southern California
- Business Development
Sandeep Sista, Business Development
Sandeep has over twenty years of experience delivering high-value business transformation programs. Focused on business strategy, leveraging process alignment, talent transformation and technology, his background includes diverse cultural experiences studying and working in the UK, China, Korea, Singapore and UAE. Sandeep holds an MBA from the National University of Singapore.